Online consumers are meeting thousands of brands daily.
Whether your potential customer is googling something or just scrolling through their social media feed, you have a few milliseconds to grab their attention.
There is one thing that the brain can for sure detect fast enough – visuals.
However, it’s not enough to notice the image, right? You want people to remember your brand and recognize it next time they see it.
Mascots incorporate all these factors. That’s why they are so successful.
Mascots, also called brand characters, serve as an ambassador of a brand or a company.
Brand characters make brands distinctive, recognizable and memorable. They also give you endless possibilities to create visual content online.
However, creating such a powerful mascot is not an easy task.
A mascot is more of a branding strategy creation than a design piece.
This is why we don’t just design brand characters.
We build distinctive mascots, based on research, and we help you transform the character into an ambassador of your company.
Mascots based on research
To get the full potential of your character you should make it part of your content strategy. Every business has different needs and the line between the great mascot and a cheesy cartoon can be easily crossed. You need to know how your audience will respond to your character and analyze the success and the mistakes of other brands in the past.
We take into account your specific audience, what type of character would fit. We analyze the content strategy of brand characters in your industry: types of characters and styles, how they use their brand characters.
We help you integrate your mascot into your branding and visual strategy.
What we do
What our clients say
“I’m very happy with the character design and visual strategy. Victoria was great to work with throughout. Excellent communication, helpful advice throughout and great end product.”
“Fantastic to work with. Timely execution, great results and post-production advice.“
“I’ve always wanted to see myself as a cartoon character. I was amazed when I saw my avatar finished. It looks just like me! I can’t wait to use it on my website, stickers and business cards! The avatar will make them so unique and catchy!”
“Super happy with my avatar. I feel like it is ideal representation of me online. I ordered it for personal use and so far my experience has been stellar!”
“It is really important to use a personal approach to clients in my work. The only way to attract their attention during the first contact is to present myself in a unique way and my avatar made my business cards look so interesting to the clients. I haven’t believed it is possible to represent a face so accurately as a cartoon, but Victoria managed to capture all my facial features, the shape of my face and the eyebrows. It went far beyond my expectations.”
“I got my avatar as a gift and when I first saw it, I couldn’t belive someone managed to draw my face in such incredible detail! The wrinkles and dimples around my mouth and nose were so accurate that my friends could recognize it was me only by looking at the lower part of the avatar’s face. The only problem with my avatar is that I recently dyed my hair black so I will surely be getting an updated version in the near future!”
ARE YOU CONSIDERING GETTING A MASCOT FOR YOUR BRAND?
I’ve created a special FREE guide for you!