About Visual Content Space

Whether your potential customer is googling something or just scrolling through their social media feed, you have less than a second to grab their attention and make them remember your brand.

There is one thing that the brain can for sure detect fast enough – images. However, in order to make your brand highly recognizable, you need more than images, you need a visual content strategy.

Fields to be taken into account in visual content strategy

The perfect content strategy takes into account several fields:

  • Cognitive Science: You need insights into how people perceive information and what attracts their attention.
  • Branding: Your customers have to recognize your content just by looking at the image. To make this possible, you need consistency in your visuals.
  • Content Marketing: Your visual and content marketing strategies should blend into one, creating both informative and entertaining content.
  • Graphic design & Illustration: Finally, you need high-quality custom visuals to make your visual strategy a reality. One of the best ways to make your visuals highly recognizable is by using custom characters.
Victoria Atanasova Visual Content Space Avatar Picture

Who’s behind Visual Content Space?

Hi! I’m Victoria – a cognitive scientist, an illustrator, and a brand strategist. I help brands to build powerful visual strategies using insights about the human mind.

A few years ago I moved to the UK for my Master’s in Cognitive Science at the University of Edinburgh. One evening, I went to a talk and little did I know that it would change my life.

This was my first encounter with content marketing – the art of providing valuable content to build audiences and then transform them into customers. I instantly fell in love with content marketing and the idea of creating real value and sharing it with the world. However, I also realized that there’s a huge problem – the online world is growing too fast.

It’s easy to start sharing your valuable content, but the competition is enormous. If yesterday we were competing for a minute of the visitor’s time, today we only have a second. People evaluate a blog post for less than a second and leave it forever. So I knew that the first problem we need to solve is how to show, during that quick glimpse, that this content is valuable.

That’s when I realized I can combine my three passions – cognitive science, marketing, and illustration – to solve this problem.

That’s how I came up with the idea of Visual Content Space. My mission is to help people create powerful visual strategies using insights about the human mind and get the attention their content deserves.

Our Services

Mascot Design Visual Content Space

Custom Characters & Mascot Design

Avatar from Photo Design Visual Content Space

Avatar From Photo

What our clients say

“Fantastic to work with. Timely execution, great results and post-production advice.

– Brandon, Canada

“I’ve always wanted to see myself as a cartoon character. I was amazed when I saw my avatar finished. It looks just like me! I can’t wait to use it on my website, stickers and business cards! The avatar will make them so unique and catchy!”

– Tsvetelina, Account Executive Manager at ProspectoGroup

“Super happy with my avatar. I feel like it is ideal representation of me online. I ordered it for personal use and so far my experience has been stellar!”

– Krassy Dimitrov, Photographer

“It is really important to use a personal approach to clients in my work. The only way to attract their attention during the first contact is to present myself in a unique way and my avatar made my business cards look so interesting to the clients. I haven’t believed it is possible to represent a face so accurately as a cartoon, but Victoria managed to capture all my facial features, the shape of my face and the eyebrows. It went far beyond my expectations.”

– Marchela, Event Coordinator

“I got my avatar as a gift and when I first saw it, I couldn’t belive someone managed to draw my face in such incredible detail! The wrinkles and dimples around my mouth and nose were so accurate that my friends could recognise it was me only by looking at the lower part of the avatar’s face. The only problem with my avatar is that I recently dyed my hair black so I will surely be getting an updated version in the near future!”

– Riya, Research Assistant

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