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If Digital Marketing Was An Alien Invasion: Facebook Ads

If Digital Marketing Was An Alien Invasion (Comic Series): Facebook Ads

Mascots Aren’t For Every Business

Even though brand mascots are all around us, there are niches in which you should be careful about how you use a mascot as part of your branding strategy...

Alchemy of Visuals [Infographic]

How to Use a Mascot to Make Your Brand Go Viral

Mascots can make companies go viral, but you need to know how and where to use them. Here you’ll get lots of ideas on how to use a brand character…

Visual Attention Tricks to Boost Your Content [Infographic]

Read the whole article Use the Science of Attention to Boost Your Visual Content.

Use the Science of Attention to Boost Your Visual Content

Social media is flooded with visual content. I’ve gathered the most important factors regarding visual attention that you need to consider when choosing your visuals. Use these tricks to attract the…

What Type of Mascot Your Brand Needs [Decision Tree]

Read the whole article Brand Mascots: Choose The Right Type Of Character For Your Brand.

Brand Mascots: Choose The Right Type Of Character For Your Brand

Brand characters can boost your content marketing to a whole new level. But it's crucial to choose the right one and implement it correctly in your content strategy. We'll dive…