Whatever your niche is, you compete with dozens of companies fighting for a few seconds of attention. Because that’s simply how much you get.
What can you do to stand out?
A great way to visually differentiate your brand is to use a brand character in your visuals. A brand character, also known as a mascot, brand spokesperson or avatar, serves as an ambassador of your company.
Your mascot can help you spread the word about your business. But a wrong character can confuse your customers or even harm your brand. So it’s crucial to choose the right character for your business and carefully plan how you are going to use it.
Often when customers approach me they have an idea what character they need, but it gets confusing when they realize that choosing the character is just the beginning. That’s why I’ve created this guide to help you make the most of your brand character.
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