Mascot Design

Make your brand recognizable at a glance using a brand character

Mascot Design

Make your brand recognizable at a glance using a brand character

What is a mascot?

A mascot will make you brand recognizable at a glance.

Mascots, also called brand characters, serve as brand ambassadors. They make brands distinctive, recognizable, and memorable.

However, just a visually appealing character does not guarantee better brand awareness.

This is why we don’t just design brand characters.
We design distinctive mascots, based on research, and help you transform the character into an ambassador of your company.

The Process

Research & Concept

Research your business niche.
We examine how your competition establishes their brand mascots and identify their advantages and blank spots.


Create several sketches that you can choose from.
During the sketch phase, we can make any changes. This way we can experiment and find what suits the brand best.

Vector Design

Create the digital versions of the character and choose colors.
Once the mascot design is finalized, we provide you with AI vector files, as well as raster PNG and JPEG files which can be directly used anywhere you need.

Strategy & Style Guide

The strategy will help you plan how and where to use your character on your website and social media.
Learn more >>

Additional Poses (Optional)

Having different variations of your character such as poses, facial expressions, actions and outfits gives you the freedom to put the character in various contexts on your website, blog and social media.

Ready to blast off?

Recent projects

What our clients say

“I’m very happy with the character design and mascot strategy. Victoria was great to work with throughout. Excellent communication, helpful advice throughout and great end product.”

Adam Connell

Adam Connell

Blogging Wizard

Mascot Design Prices

Prices starting from

  • Custom Mascot Character
    (designed exclusively for your brand)
  • 1x Pose
  • 5 Revisions
  • Full Rights
  • Mascot Strategy

Let’s talk!

Contact us to receive a free quote



1. Will I own the rights?

Yes, you will receive full ownership of your character and any additional elements created.

2. Which file formats are included?

You’ll receive vector files (.AI and .SVG), as well as raster files (.PNG and .JPEG) that you can use directly on your website or social media.

3. How long does it take?

The mascot design process takes 12 business days to complete after agreeing to the proposal. The time required for creating the additional elements (poses, facial expressions and outfits) depends on the odd-on you have chosen.

4. Can you create a character based on a photo of a person?

Sure, no problem. Just let us know that you’d like the character to look like a real person when you fill out the quote form above. We will ask you to provide us with an image at a later point when we start the project.

5. How much does the mascot design cost?

The pricing for the initial mascot design (creating the character in one pose) starts from $398. Contact us to get a free quote.

6. When should I pay?

Great creative ideas come when both sides feel secure. That’s why we require 50% of the payable amount upfront. You will pay the rest in the end when you see the final design.

7. How can I pay?

You may pay with a credit/debit card, by a bank transfer, or via PayPal.

Free Guide: Branding With Mascots

Learn how to create a successful mascot for your brand!

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